Is it possible to migrate existing members to a new membership at a lower price point? Or, do they have to perform this action themselves (I.e. change to new membership plan manually)?
We determined our price point was a little too high right now and would like to reduce the membership cost without creating additional steps for our existing members. If members are forced to make the change themselves, we run a higher risk of losing customers. If we can automate this somehow, it would be less impactful to user experience.
Please let me know if/how this can be achieved.