I know each membership has a custom signup link, but I am not sure how to set that up. Where does that link or the data variable go within the signup form HTML? Can I have two signup buttons on the same page that sign someone up for a different membership? I believe this is possible but am not sure how to implement it.
Hey Dakota 
Welcome, and thank you for posting in the forum! 
The short answer to your question is yes! You can have 2 signup buttons on the same page. Here are a couple links that will help you implement this. 
Also what site builder are you using?
Memberships: The basics
Signup and Login Modals
List of site builder specific videos
Hey Josh,
Cheers for the info, I’ll give it a shot and let you know. As for the site builder, I am using Unbounce, which I am unsure if you are familiar with or not. It is more of a landing page builder than a site builder. We hosts sites for our partners and are looking into enabling our partners/clients to have accounts with access to content we wouldn’t throw on a completely public page. Experimenting with Memberstack to see if this is something we want to roll out to our 60+ sites as that number grows.
So far, this tool is awesome and really well built. I am looking forward to continue experimenting!
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That’s awesome! If you need anything else just let me know.